A flower shop that turns in concept store

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Fiorile is a floral store where you enter to buy a bouquet and discover new worlds. This is the destiny of the shop in Via Santo Spirito in Florence, in Oltrarno the coolest area of the city.

The most up-to-date florists are today real concept stores where different activities are coexisting and in continuous movement, able of running multiple universes around the flower design.

Now Fiorile is the center of gravity of many activities and a location with a slightly retro French mood that proposes alongside flowers, alternative experiences such as choosing a design object, planning a wedding in Tuscany but also organizing a party abroad.

Here, every day, the environment is furnished with fresh flowers always on sale, the goal of Sandra Ceni, owner and creative mind of the store, is to direct the customer through a journey of exploration given by a set of suggestions arising from both products exposed, both from the care of the service.

But a few steps from Via Santo Spirito on Lungarno Guicciardini 9R, recently Fiorile has contributed to the birth of a new synergy with Studio Puck – specializing in furnishing items with an unmistakable style – and Area – interior design studio – inaugurating the Serendipity showroom.

This new adress for design addicted (and not only) with its innovative spirit is a design concept store dedicated to interior design and floral arrangement especially for luxury retail and hotellerie but also for private residences around the world.

In short, it is worth taking a look, as well as flowers and sophisticated compositions, here are also special items in limited edition.

Serendipity, the right address for your floral and interior design project

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Fiorile is not just a floral design shop, Sandra Ceni has always livened up her store of Via Santo Spirito in Florence, with new collaborations such as that with Studio Puck and Studio Area.

On June 24th – the day in which Florence celebrate its patroin saint San Giovanni with the famous fireworks that illuminate all the Lungarnos – it will be the opening of Serendipity, the new showroom born from the union between Fiorile, Studio Puck – wunderkammer of objects , furnishings, vases inspired by antique prints – and Studio Area, a well-known interior architecture firm that has always been linked to the world of luxury and the great hotel industry.

The idea behind Serendipity, a big space located inside the historic Palazzo Barocchi in Florence on Lungarno Guicciardini 9R, is to offer a place where you can find objects suddenly looking at a window, discovering something beautiful and unexpected that makes us happy (this is the reason for a name like Serendipity!).

In short, Serendipity is the right address where curious and design addicted can buy everything from floral arrangements to furniture and accessories but also find a group of professionals able to carry out complete interior design projects, suggesting a shopping experience really special.

Come and discover the Fiorile corners at the Coin store in Florence!

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Fiorile until April 8th awaits you with 3 new corners set up at the Florence Coin store in Via Calzaiuoli 56 / R.

A new challenge for the floral design shop that has decided to introduce itself to the international public who frequents one of the favorite shopping addresses.

Inside Coin department store, Fiorile has positioned three different corners – inside the men’s department, on the first floor gallery and in the Coin Casa department – to present the Easter novelties but also its romantic fresh flowers, perfect for a spring bouquet!

Flowers, eggs, feathers and … it’s Easter!

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Narcissus, tulip, lily, rose… did you know that they are all linked to Easter? These are the perfect flowers (but also eggs, feathers and small bunnies as suggested by Fiorile) to decorate your home for Easter. Just follow the advice of Fiorile Floral Design Store and you can choose many ideas to embellish the table or to bring a festive atmosphere at home.

In addition to the traditional Easter flowers you can also use the typical spring flowers, a bouquet of season accompanies the eggs with aromatic plants for a fresh and original decoration.

But also a fantastic Easter wreath like the ones that Fiorile, in Via Santo Spirito 11 in Florence, will make for you, to welcome your friends to the door or to place it in the center of your table in perfect “country-chic” style!

Easter is coming…it’s the right time to learn how to make a garland!

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A homemade Easter wreath is the ideal decoration to make your home special for parties.

Making it is not difficult, Fiorile has organized for Sunday, March 25, the workshop “Happy Easter” to teach you how to make a perfect Easter wreath to hang on your doors or to use as a centerpiece.

With the right tools, materials and flowers that Fiorile will make available to you, you will be able to create a garland that will be admired and appreciated by everyone, creating the right atmosphere in your home.

Spring is already in the air, Fiorile is waiting for you on March 25 at 10 am in Via Santo Spirito 26R and discover the secrets of DIY !

To sign up for the workshop and get information, just call 055/2049032.

Oh Oh Oh… Season’s Greetings!

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Fiorile especially at Christmas turns into a real corner of wonders. With its Temporary Store dedicated to home decor for Xmas & end-of-year parties, it becomes more than just a shop selling flowers and floral accessories: it’s a real concept store that turns around beauty.

And this is why Fiorile is not only a flowers shop but also a place to find objects for the home and for the everyday, with proposals that bring aesthetics and harmony in front of everything… because just a flower chosen in the right color, a candle placed inside a lantern or a centerpiece like that of the photo, can really transform your home.

We are waiting for you in Florence, in Via Santo Spirito to welcome you in our “wunderkammer” and to wish you … Merry Christmas and Happy New Year!

So this is Christmas !

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Do you know that the fruits are the new flowers? At Christmas, try preparing your table with mandarins, oranges or “golden” pineapples and then placed them in vases, jars and containers with elegant shapes such as those found in the Florile Christmas Temporary Store in Via Santo Spirito in Florence.

But the real “fruit” of winter are pine cones, beautiful to look at and scented with precious resins. The advantage is that they don’t “age” and keep their charm unaltered for all holidays.

The most chic decorations for this Christmas, however, are those made with the “succulents” or with the Dutch tubers, a decidedly fashionable touch for your family dinners or for the year-end party with friends.

Christmas Temporary Store

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If you hide a shining soul waiting for Christmas to indulge in decorations, flowers, berries, garlands or Nordic style settings, now you know where to go.

Fiorile has opened the doors of its Christmas Temporary Store in Via Santo Spirito in Florence.

You will find everything you need (including a “lady” dressed in fir branches that welcomes you at the entrance!) from decorations for Christmas tree to crowns in typical Scandinavian style, from table centers and trees in various sizes up to lanterns and a section dedicated to bulbs made in Holland.

Now you just have to free the spirit of Santa Claus and think about your gift list!

We have something in our heads!

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We like to discover around the world, different accessories for home decor and special items to create layouts. From Sicily we have brought the famous “teste di moro” of Caltagirone, the real works of art known for their glittering and intense colors.

Symbol of Sicilian excellence, have become an icon and source of inspiration in fashion. But how to use them to avoid the ceramic museum effect? Certainly the “teste di moro”, available in women and men versions, do not go unnoticed: they have a very extravagant character, rich in details that recall Sicily’s ancient splendor.

First of all, you can use them in the “traditional way” to hold green plants or branches of any kind! In the world of home decor have become real design objects, they give a touch of romance, especially if we fill them with fresh flowers.

The most famous is the colorful version, one that you can find from Fiorile in Florence, perfect as scenic elements for important events such as weddings or hotel lounges setting up.